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UX/ UI Design + Marketing
Mobile App Renewal Project
CHOSEN ME is a street fashion clothing brand based
in Bangkok, Thailand. The brand launched on Instagram
in early 2020 and currently looking for a mobile app to expand its business operation.
Today, mobile usage has seemingly taken over our lives, and from the fact that about 69.43 million Thai population, there are 92.33 million active phone numbers in Thailand which mean many people in the country possibly use more than one number. 51 million people use social media and 71% use a smartphone accounting for that usage. Also, the average Thai
consumer spends 9 hours and 38 minutes per day browsing the internet on a mobile device which is the most out of any country in the world.
Total Population
69.43 m
Internet Users
57 m
Active Social Media Users
51 m
Active Mobile Social Users
46 m
Discovery & Research
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Mood & Tone
The overall color scheme is featured in earth tone that represents simplicity but still trendy. Chosen me focuses on versatility that you can wear the brand’s collection on any occasion whether it’s an everyday event or a formal meeting.
Logo Design
The aim is to keep it simple but still catchy by using simple horizontal and vertical lines to create clean typography. This way the logo is easy to read and has an ability to communicate concise concepts quickly to the audiences.
Home Layout
Swipping to the right of the app gives customers useful information and benefits at once.
One-page Catagory
After logging in and going through our home page benefits, the users will be brought to the category page. This page divides clothing fashion into categories that help the users find their ideal style. The users can also type some keywords in the search bar to look up for specific needs.
Favourite Page
Users can save their favorite outfits to watch or buy later. All the products that have been marked will be brought to the favorite page which acts as a personal catalog for each user. This also helps the users come back to find their favorite clothes faster and easier.
Fashion as unique as you are.
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